Kiwi Design

One of the easiest ways to get your product or service noticed in the market is to advertise to promote your business. These days, the focus has shifted from the brick and mortar institutions to getting an online presence on the Web. In other words, developing and getting a website hosted is one of the most important decisions that a company can make.

The goal of most web design companies is to create an attractive, easily accessible and functional website that will convince the visitor to do something. Creating such a website requires good graphic design, easy and intuitive site navigation, logical site layout and good web copy.

Web design basic points:

Web content – It is worthwhile to remember that it is the content that makes a site effective and successful. This part of the process is often the most important, as we have to persuade the customer by both word and deed-product, service and customer care.

Cross browser compatibility – There are at least a hundred different browsers in use. You must design your website to work properly in the most widely used browsers. To do that you may not be able to use all of the really great special effects that are available because they may not be supported in most browsers. Good web design requires your web pages to work in Microsoft Internet Explorer, Netscape, Firefox, Opera and Safari at a minimum.

Graphics and photos – Always use the height and width attributes on the picture so the rest of the page can load while the graphic files is downloading. Use the ALT HTML tag so people with graphics turned off and those using hand held devices know what the picture is supposed to be. Optimize your photos and other graphic files to have as small a size as possible without sacrificing picture quality.

Color scheme – colors play a huge part in designing. The color scheme of your website must contain 2-4 different yet well-coordinated colors. Choose the text color accordingly and make sure it’s visible and readable. Using Web 2.0 color schemes is always helpful.

Multimedia – Multimedia is composed of flash movies, video clips, audio clips and background music. Make sure the visitor can stop and start multimedia files or in the case of flash introductions, skip them if they want. That way people with slow connections or devices that don’t support multimedia can ignore them.

Site navigation – Site navigation should be simple and intuitive. Every area of your website should be reachable within three clicks from anywhere else on the site. If you use anything other than simple text links, make sure to test your navigation in all the major browsers.

Frames – Avoid using frames, since they make it difficult to bookmark individual pages on your web site and you want people to bookmark pages so they can come back.

Apart from these basic points there are several other minute creative details that you must keep in mind while designing a website. As visual impact always influences ones impression, go for the best while designing a website for your business.